Employees who master Social Selling play a crucial role in the transition towards a more modern selling strategy. They are the best ambassadors, setting a standard for their company and encouraging them to adopt social selling techniques actively. This event is designed to show how thought leaders are implementing social Selling and why you should embrace it.
For this edition, we counted on Daphne van Vliet – Partner Development Manager at Microsoft. She had a conversation about how she, Microsoft and its partners won in the social space with our senior business coach, Eric Haar. Some of Daphne’s key insights were:
- Everybody wants to be heard. Validate them: ‘I see you. I hear you. And what you say matters to me.’
- Be consistent, plan time to create content, and have a strategy in place when posting.
- Use LinkedIn as a platform to listen so that you can learn about the market, partners, customers and competition.
The world has changed. Communication and the way we do business have shifted to digital. Consequently, the buyer’s journey changes, calling for an entirely new approach to Selling. Social Selling is a tactic designed to identify where the buyers stand and influence them earlier in the buying cycle. Sellers who have mastered this tactic are proven to have more business opportunities, more connections with business decision-makers and shorter closing times.
We believe that the future will be shaped by how people use digital tools and platforms. That is why we establish the foundation for large technology companies to win in the social space. If you want to know how we can guide you in your digital transformation journey, do not hesitate in reaching out to us.
